The Grammy Amplifier / Hyundai Lounge was a project designed by GreenLight Media and Marketing and brought to life by V Squared Labs. Situated in the lobby for the Official Grammy After-Party Celebration, this immersive environment drew guests in with a 50-foot LED wall displaying visuals that were audio-reactive to music curated by official Grammy-nominated artists. On one end of the installation was a custom-designed champagne bar and on the other was a row of kiosks displaying iPads for interactive user engagement.
Making this project a reality was a collaborative effort between David Levine, AG Lighting, Stefano Novelli and V Squared Labs. Together, we designed and constructed a space enclosed entirely with black shiny acrylic and LED lighting. Bright visuals combined with abundant reflections provided a vibrant atmosphere for party-goers to experience and enjoy. Parabolic speakers fitted with custom LED tape immersed the audience in selective audio zones.
GRAMMY AMPLIFIER / HYUNDAI LOUNGE
Immersive Visual Experience
Official Hyundai Grammy After-Party Celebration
Client: GreenLight Media and Marketing
Producer: Matt Long \
Account Manager: Jesse Brandt
Creative Director: David Levine L.O.V.E.
Director: Vello Virkhaus
Producer: Chris Kraft
Production Coordinator: Andi Perez
Touch Designer Artist / System Programmer: Peter Sistrom
Hardware Engineer: Evan Pierre
Architectural Designer: Amanda Hamilton
Lighting and Construction: AG Lighting
Bar Fabrication: Stefano Novelli
©2013 Produced by V Squared Labs Inc.