Bud Light – Digital Dreams

Interactive Activations

3D Animation / Music Festivals

The team at V Squared Labs created several animated and interactive activations for Live Nation and Bud Light. The hero animated piece traveled through space in a dream motif landing on a fantasy world. The hero 3D animation, logo and countdown played in between set changes and before the headlining act each evening. We also created a Bud Light Zero Gravity feature that captured audience members in slow motion jumping on a green screen and flew them through space in real time.

 

Deliverables: Show Branding Animations, System Programming, System Installation, VJ Services

 

Show Credits

 

DIGITAL DREAMS FESTIVAL

Client: Live Nation Canada

Production and Lighting Design: SJ Lighting

Executive Events Producer: Ryan Howes

Director: Vello Virkhaus

Producers: Chris Kraft & Andi Perez

System Programming: Keith Lostracco, Peter Sistrom, Evan Pierre and Max Chang

Animation: Carlo Sa, John Federico, Art Perez

Sound Design: Henry Strange

VJ: Owen Bush, Vello Virkhaus, Keith Lostracco, Jonathan Bernbaum

 

©2014 Produced by V Squared Labs Inc.

 

ShareTweet about this on TwitterPin on PinterestShare on LinkedInShare on Google+Share on FacebookShare on TumblrEmail this to someone

Subscribe to our Newsletter