The team at V Squared Labs created several animated and interactive activations for Live Nation and Bud Light. The hero animated piece traveled through space in a dream motif landing on a fantasy world. The hero 3D animation, logo and countdown played in between set changes and before the headlining act each evening. We also created a Bud Light Zero Gravity feature that captured audience members in slow motion jumping on a green screen and flew them through space in real time.
Deliverables: Show Branding Animations, System Programming, System Installation, VJ Services
DIGITAL DREAMS FESTIVAL
Client: Live Nation Canada
Production and Lighting Design: SJ Lighting
Executive Events Producer: Ryan Howes
Director: Vello Virkhaus
Producers: Chris Kraft & Andi Perez
System Programming: Keith Lostracco, Peter Sistrom, Evan Pierre and Max Chang
Animation: Carlo Sa, John Federico, Art Perez
Sound Design: Henry Strange
VJ: Owen Bush, Vello Virkhaus, Keith Lostracco, Jonathan Bernbaum
©2014 Produced by V Squared Labs Inc.