V Squared Labs was contacted by Believe Media to help create a dynamic 3D projection mapped illusion for this stunning Ford Fusion commercial.
Our challenge was to simulate a high tech mission impossible style laser scan of a giant block of concrete, hinting at the surprise within.
Believe Media put this segment together with their amazing cinematography and directorial vision.
A Rose That Grew From Concrete is a journey of progress through challenge. It’s a story of how one beautiful flower was able to rise from what some thought was impossible. Ford, like this tenacious flower, emerged through challenges to deliver an undeniable vision of design, innovation, and performance, the 2013 FUSION, our rose through concrete.
Ford Fusion Rose
Believe Media Film Production
Director: Gerard de Thame
Producer: Fabyan Daw
Art Director: Brian Brandsetter
V Squared Labs
3D Projection Mapping
Director: Vello Virkhaus
Producer: Anastasia King
Programming: Evan Pierre, Peter Sistrom
3D Animation & Design: Jordan Halsey, Amanda Hamilton
©2012 Produced by V Squared Labs Inc.