V Squared Labs was given the opportunity to design stages for HARD Festival Summer and Day of the Dead this year. These designs utilize as much surface area as possible, giving concert-goers a big venue feeling in a relatively small space. Both stages use scaffolding as a base structure. The Purple Tent at HARD Summer used a standard flat front structure and the Green Stage at HARD Day of the Dead used a non-typical rotated scaffolding configuration, in order to give the design more dimension and depth. Both stages utilize projection mapping, LED and lighting in simple layouts that focus on cubic, linear elements. Clean lines, effective mapping forms and compositional balance are prominent on these stages.
Deliverables: Creative Direction, Production and Lighting Design, CAD support, On-Site Management, System Programming, VJ Services
HARD – Stage Design
LiveNation Producer: Eddy Sato
VSL Director: Vello Virkhaus
VSL Producer: Andi Perez
VSL Production Designer: Amanda Hamilton
VSL System Programming: Max Chang and Evan Pierre
VSL VJs: Keisuke Shingu and Jesse Nikette
VSL Production Assistants: Alec Maassan and Art Perez
Decking: Steeldeck Inc.
Lighting and Video: Global Trend Productions
Projection: Matrix Visual Solutions
Fabric: Sew What?
©2014 Produced by V Squared Labs Inc.