Latin Grammy Awards

Heineken Experiential Marketing

Content Creation / Experiential Marketing


For the 2013 Latin Grammy Awards Heineken House in Las Vegas, V Squared Labs in collaboration with Corso Communications transformed a nightclub into an immersive branded experience. A true multisensory experience featured music artists and producers in Las Vegas celebrating the Biggest Night in Latin Music. Our team created a series of multimedia installations combining live performance, social media and generative graphics. V Squared Labs also created two custom touch screen kiosks that offered consumers the opportunity to create and share personalized music, and all-star access to current Latin GRAMMY nominees including photos, biographies, music and videos.


Deliverables: 3D Animation, Content Creation, System Programming, System Installation, On-Site Tech Support


Show Credits



Client: Corso LLC

Creative Director: Eric Milner, Corso LLC

Director: Vello Virkhaus

Producer: Andi Perez

On-Site Production Manager: Chris Kraft

System Programming: Peter Sistrom and Evan Pierre

Animation: Carlo Sa and Jordan Halsey

Media Team: Evan Pierre, Max Chang, Art Perez

User Interface: Vello Virkhaus

Hardware: E Emulator


©2013 Produced by V Squared Labs Inc.


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