For the 2013 Latin Grammy Awards Heineken House in Las Vegas, V Squared Labs in collaboration with Corso Communications transformed a nightclub into an immersive branded experience. A true multisensory experience featured music artists and producers in Las Vegas celebrating the Biggest Night in Latin Music. Our team created a series of multimedia installations combining live performance, social media and generative graphics. V Squared Labs also created two custom touch screen kiosks that offered consumers the opportunity to create and share personalized music, and all-star access to current Latin GRAMMY nominees including photos, biographies, music and videos.
Deliverables: 3D Animation, Content Creation, System Programming, System Installation, On-Site Tech Support
LATIN GRAMMYS 2013
Client: Corso LLC
Creative Director: Eric Milner, Corso LLC
Director: Vello Virkhaus
Producer: Andi Perez
On-Site Production Manager: Chris Kraft
System Programming: Peter Sistrom and Evan Pierre
Animation: Carlo Sa and Jordan Halsey
Media Team: Evan Pierre, Max Chang, Art Perez
User Interface: Vello Virkhaus
Hardware: E Emulator
©2013 Produced by V Squared Labs Inc.