Live Building Projection

3D Animation / Projection Mapping


Robert Singer & Associates in collaboration with V Squared Labs and SJ Lighting created a dynamic visual installation for the Times Square Hotel. The installation featured original 4K videography and animation that stood projected almost 10 stories tall in the atrium and on the front of the building as a video marquee. The team created a one of a kind dynamic high definition display for the exterior facade and the exterior/interior courtyard, separating it from the LED digital displays that cover Times Square.


Robert Singer and Associates, Inc was named winner in the hospitality category of the 2010 Pro AV Awards with Stay Hotel.


2010 Best Hospitality AV Project


Show Credits



Architectural Visual Art

Client: Robert Signer and Associates

Lighting Consultant and Executive Producer: Robert Singer

Video System Design: SJ Lighting

Content Director and Producer: Vello Virkhaus

RED Camera Videography: Big Vision and Stephen Eachon

3D Animation and Compositing: Vello Virkhaus, Matt Daly, Davy Force


Big thanks to Robert Signer Lighting and SJ Lighting


©2013 Produced by V Squared Labs Inc.


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