For the 2014 Target Presents iHeartRadio release party, V Squared Labs produced a multitude of fun Target-themed animations which were projection mapped along an expansive back wall. This imagery created a high-energy red and white tech background for party goers to experience and enjoy. Shakira was the primary performer for this event.
Deliverables: Creative Direction, 3D Animation, Content Creation, System Programming, VJ Services
Target Presents – iHeartRadio Release Party
Client: Deutsch LA
Director: Vello Virkhaus
Producers: Chris Kraft
Production Coordinator: Andi Perez
Animator: John Federico
VJ: Vello Virkhaus
Projection: Matrix Visuals
Media Server Operator: Bart Kresa Designs
©2014 Produced by V Squared Labs Inc.