Visual Artistry of Ultra Music Festival 2017

Ultra Miami 2017 Main Stage Golden

Visual artists from around the world come to perform at the legendary Ultra Music Festival in Miami. The festival truly provides a highly stylized blank canvas that allows visual art production teams paired with DJ’s to deliver their creative visions. For commercial festival properties this is a unique attribute of Ultra, compared to Electric Daisy or Tomorrowland where visuals play a secondary role to the set designs and theatrical performances.

This year more VJ’s than ever before in the history of the festival brought amazing artwork to the audience. The rise of the VJ and expansion of the EDM production environment unfortunately has not yielded equal recognition for the importance of the VJ as an artist in the music business. We thought it would be cool to start featuring these artists during our tenure at the front of house control platform as the VJ remains a figure hidden in the shadows, unknown and un advertised from the general public. There is a rich pool of sale able content and artistry available to the music industry through the VJ, seeking a pathway into the visible light of its marketing and sales networks.

How to do this, and what the means of capitalization are, or even the desire to credit visual artists seems to need more development for the artform and industry as a whole.

As a tribute to the VJ’s and attempt to help inform a bit featured here in photographic form are some of the awesome VJ’s who make Ultra Music Festival an amazing visual feast.

Comix, Eye Supply, KBK, Dvizion, Visual Artform, Oriol Torres, Production Club, Strangeloop and many more talented visual artists, collectives and companies performed this year.

Please click a photo below for artist and company info:

This year on the Main Stage Vello performed live visuals for Raiden, BT, Tommie Sunshine, Robin Schulz, Mykris and DJ Nano.

DJ Raiden by V Squared Labs

DJ Raiden

Mykris has been the opening DJ of Ultra around the world, and we have had the pleasure of jamming with him.

DJ Mykris VJ Vello Virkhaus

Click the links below to check some live VJ sets by Vello on UMF TV:

Sam Feldt Live @ Ultra Miami 2017 with VJ Luke and VJ Vello Virkhaus

Dash Berlin Live @ Ultra Miami 2017 with VJ Simon Evans and VJ Vello Virkhaus

Raiden Live @ Ultra Miami 2017 with VJ Vello Virkhaus

V Squared Labs also provided a customized version of its Epic mk4 VJ software which featured an even richer chaser and perform-able effect system modified by Matt Guertin.

EPIC mk4

The entire stage was modeled and mapped in 3D with a complete spatial preview. Utilizing the chaser and edge tracing effects systems allows dual HD video capture of any guest VJ or camera source to be manipulated and remixed in real time in 3d space. Over 40 different chaser system pattern types are now utilized in EPIC unlike the software’s which our system inspired, allowing only one look.

3D Mapped Preview

Utilizing the EPIC system Vello also was able to collaborate with Simon Evans on Dash Berlin and Kygo shows, and Tchami using capture and EPIC’s chaser/edge effects.

Visual Artform and V Squared Labs

This style of VJ remixing with interactive effects performance enables artists to come in and really utilize the complex LED design architecturally in a musically responsive way.

Vello Virkhaus has been the resident Main Stage VJ for Ultra Music Festival worldwide since the early 2000’s and has inspired, mentored and collaborated with many in the growing VJ community.

Ultra South Africa

ultrasouthafrica

The Ultra Music Festival South Africa 2017.

This year, the festival offers EDM lovers in South Africa the chance to see the likes of David Guetta and DJ Snake, among many other massive names in the industry.

V Squared Labs own Vello Virkhaus & VJ Culture Grant Davis are set to VJ and entertain the crowds with an electric visual show that will blow the minds of all who make their way to the annual show. With over 5 hours of live visuals in a row these two superstar VJ’s are going to get the party started right.

Ultra South Africa Gallery

Ultra Music Festival Visual Experiences 2015

Liquid Smoke Land

Liquid Smoke Land

 

Ultra Music Festival Visual Experiences 2015. Created by V Squared Labs in collaboration with Ultra’s own Richard Milstein & Katie Kansas. Animation by Davy Force with Sound Design by Henry Strange. Lighting Programmer Griffin Behm and Patrick Dierson. These unique audio, visual and light based moments branded the festival in a unique way for 2015. Each two minute piece played in between headlining artists paired with Lasers, Pyro and Special Effects. Fully controlled on the GrandMA2.

 

http://www.ultramusicfestival.com

UMF Europe Visuals

Vello Virkhaus will be VJ’ing the Main Stage at UMF Europe. This is the first historic Ultra in Split Croatia.

Coachella Sahara Tent 2013

Working closely with Goldenvoice and the amazing team at AG Lighting and Sound V Squared Labs brought the Sahara Tent LED screens to life in dramatic visual dynamism. Peter Sistrom, Evan Pierre and Max Chang took the programming from Ultra in Miami and brought it to another level for the Sahara Tent. The latest version of V Squared Labs EPIC server added more effects and improved graphic qualities.

 

Check out the amazing article in LA times blog By Katie Bain

/LA Times The Sahara Tent Kicked Ass This Year

Amazing photograph by Moby from the DJ Booth live during his amazing set weekend 2. Coachella Sahara tent. Visuals by V Squared Labs.

Amazing photograph by Moby from the DJ Booth live during his amazing set weekend 2. Coachella Sahara tent. Visuals by V Squared Labs.

Ultra Music Festival 15 Year Anniversary

The V Squared Labs team will be dropping into Miami to VJ and provide technology across the festival. Vello Virkhaus has been VJ’ing the Main Stage of Ultra for 10 years, pushing the boundaries of visual entertainment to the next level every year.

 

Ultra is the world’s most famous outdoor electronic music festival. ULTRA has won “Best Music Event” by the International Dance Music Awards (IDMA) six consecutive years, from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009.

 

http://ultramusicfestival.com/artists/v-squared-labs

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