The video promo for “Speed of Sound” was shot on a Los Angeles sound stage on April 22-23, 2005. Shooting took place on large sets backed by large LED displays developed by Element Labs. The performance-based video was directed by Mark Romanek. The video features the band performing in front of a curved ellipse wall that consists of 640 Element Labs’ VersaTubes placed on 6″ centres.
The on-set animations were programmed and created live during the shoot by V Squared Labs and Martin Philips. Romanek wanted the song’s stem “split out” and to have the drums, bass, guitar, and vocals on separate tracks, which were then animated, and the lights were synthesized to each of the tracks. In the end, Romanek and Michael Keeling, the lighting designer, opted to use Chris Martin’s vocal track to animate “because it had such dynamics. Roughly 75% of the video is driven by voice-activated animation”, said Keeling. V Squared Labs team used this voice driven data to create the amazing animations you see on screen in the video. At the 2005 MTV Video Music Awards, the video was nominated for four nominations in the categories of Video of the Year, Best Special Effects, Best Editing, and Best Cinematography.
Music video by Coldplay performing Speed of Sound. (C) 2005 EMI Records Ltd. This label copy information is the subject of copyright protection. All rights reserved.