ESPN hosted its 13th annual ESPN “The Party” event Friday February the 3rd in Houston, Texas.
The event promoted the launch of ESPN The Magazine’s annual Super Bowl issue. ESPN took over a unique 65,000 square foot warehouse located just outside of the Arts District in downtown Houston. The aesthetic of the production design mirrored a construction site and fit perfectly with the up and coming area. The production was designed by Event Eleven headed up by Tony Schubert for the 12th consecutive year. Scaffolding sections covered in raw plywood provided a multi-level feel for guests and the stage, also made from scaffolding, featured more than 1,000 LED tubes. The LED tubes installed by Felix Lighting were mapped in 3D by Peter Sistrom and Vello Virkhaus using Touch Designer and Cinema 4D software.
Hefty stationary equipment such as scaffolding and genie lifts formed elements of the décor beautifully adorned in LED tubes and moving lights. Additional production elements included interactive activation’s with a live muralist, photo booths, ESPN The Magazine imagery through video, a VJ, 3D projection mapping and custom paneling. The design also featured a 400-foot long entryway projection of a virtual plywood scene that could open and close to reveal original sponsor content. Warren Tash oversaw all projection installation and ensured with his amazing crew that our mapping and content turned out perfectly.
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