Fox Sports / Nascar – The Big 1

Experiential Marketing

On February 19th 2015, NASCAR’s biggest stars spent their Thursday in a hanger helping FOX Sports get ready for the 2015 NASCAR Season. Drivers cycled through a series of different setups, shooting promotional material that will air this season on Fox and FOX Sports 1.


V Squared Labs was honored to be a part of this promotional shoot. Delivered to Fox Sports was a custom video system designed for a 12ft tall 3D Fox 1 logo. “The Big 1” was projected upon with various mapped looks that highlighted NASCAR aesthetic and other racing themes.


Deliverables: System Design, VJ Services


Show Credits


Fox Sports / NASCAR – The Big 1

Client: Fox Sports 1

Fox Sports 1 Producer: Don Gaby

VSL Technical Director: Vello Virkhaus

VSL Producer: Andi Perez

VSL VJ & Programmer: Todd Moyer

VSL System Design: Keith Lostracco

VSL Projection Study: Amanda Hamilton

Projector & Projectionist: LMG Touring

Animation: Fox Sports 1


©2015 Produced by V Squared Labs Inc.

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