Latin Grammy Awards

Heineken Experiential Marketing

Content Creation / Experiential Marketing

For the 2013 Latin Grammy Awards Heineken House in Las Vegas, V Squared Labs in collaboration with Corso Communications transformed a nightclub into an immersive branded experience. A true multisensory experience featured music artists and producers in Las Vegas celebrating the Biggest Night in Latin Music. Our team created a series of multimedia installations combining live performance, social media and generative graphics. V Squared Labs also created two custom touch screen kiosks that offered consumers the opportunity to create and share personalized music, and all-star access to current Latin GRAMMY nominees including photos, biographies, music and videos.

Deliverables: 3D Animation, Content Creation, System Programming, System Installation, On-Site Tech Support

©2013 Produced by V Squared Labs Inc.

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