Target iHeartRadio Release Party

iHeart Theatre

Content Creation / Experiential Marketing

For the 2014 Target Presents iHeartRadio release party, V Squared Labs produced a multitude of fun Target-themed animations which were projection mapped along an expansive back wall. This imagery created a high-energy red and white tech background for party goers to experience and enjoy. Shakira was the primary performer for this event.


Deliverables: Creative Direction, 3D Animation, Content Creation, System Programming, VJ Services


Show Credits


Target Presents – iHeartRadio Release Party

Client: Deutsch LA

Director: Vello Virkhaus

Producers: Chris Kraft

Production Coordinator: Andi Perez

Animator: John Federico

VJ: Vello Virkhaus

Projection: Matrix Visuals

Media Server Operator: Bart Kresa Designs


©2014 Produced by V Squared Labs Inc.


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