This design focuses on presence, feeling, and environment using multiple layers of lighting, haze, and visual effects to envelope the artist. Using custom set pieces as masking elements, lighting and haze are transformed with negative space. Two layers of custom content, both in front of Zhu and behind, are programmed together to create visual depth and dynamic digital scenery. Headlights inside his booth react to these visuals while a neon version of his logo finishes off the layered, intimate effect.
Deliverables: Creative Direction, Production and Lighting Design, CAD support, 3D Animation, Content Creation, System Programming, VJ Services
©2014 Produced by V Squared Labs Inc.